R/AD COLLECTION
From the essence of gravel
to full circle notion
Introducing the ultimate R-A/D Collection, crafted through a visionary collaboration with Richard Pearce: an architect, designer, creative director, and futurist hailing from the vibrant landscape of Amsterdam, the Netherlands.
FROM SOUNDS TO JERSEY DESIGN
The genesis of our first jersey arises from a question: what is the essence of gravel? Richard began with pillars such as exploration, competition, and community, and from these pillars emerged the concept of this jersey: sounds. We captured the shifting symphony of gears, the rhythmic peloton wash, the melodic chatter of riders, and the whispering wind in the trees.
These diverse sounds merged into a singular track, a tapestry of gravel's soul. Through meticulous analysis and specialized software, we translated this auditory journey into visual gradients, dynamically adorning our jerseys.
NATHAN HAAS: FULL CIRCLE
The other two jerseys in the R-A/D Collection draw inspiration from and celebrate the career of Nathan Haas, a former professional cyclist. His journey began in mountain biking, then transitioned to road racing, and finally embraced the world of gravel. The core idea of this jerseys is a full circle: starting on the dirt with MTB, moving to road, and returning to gravel. The circle's breadth represents the range of disciplines he pursued. Meanwhile, each dot symbolizes his major victories and races.
ONLINE LIMITED EDITION
The first limited edition piece comes in stunning shades of blue and red, perfectly capturing the essence of gravel's melodies and patterns. The second variant, in tones of gray, not only encapsulates all the sounds of gravel but also includes an added feature. Thanks to the associated QR code, you can access all the information about the jersey, no matter where you are.
